Why Rental Price Is Getting So Expensive in the U.S.

Why Rental Price Is Getting So Expensive in the U.S.

What’s Going On

If you’ve looked for a new place to live lately, you’ve probably noticed something: rent is getting so high—really high. Across the country, more people are spending a big chunk of their income just to keep a roof over their heads. It’s not just in big cities like New York or Los Angeles. It’s happening in smaller towns and suburbs too.

This problem isn’t new. But in the past few years, it’s gotten worse. After the pandemic, things changed fast. And now, millions of Americans are asking the same question: Why is it so expensive?

Why Keeps Going Up

Not Enough Places to Live

One of the biggest reasons is simple: there aren’t enough homes. The National Low Income Housing Coalition says the U.S. is short about 7 million affordable rentals. That means there are way more people looking for places to live than there are places available—especially ones people can afford.

In many areas, building new homes is slow and expensive. Some cities have strict rules about where and what kind of housing can be built. It’s even harder to build low-cost units. So even when new buildings go up, they’re often luxury apartments, not budget-friendly ones.

Landlords Are Paying More Too

Everything is more expensive now—materials, repairs, property taxes, and insurance. So landlords raise rent to keep up. It’s not always greed. Sometimes, it’s just business. If they don’t raise prices, they lose money.

According to the Bureau of Labor Statistics, inflation has made it more expensive to own and maintain property. These higher costs usually trickle down to renters.

People Are Moving Around

Since more people started working from home, a lot of folks left big, expensive cities. They moved to smaller towns or more affordable places. But when a lot of people move to the same area, demand shoots up—and so do prices.

Realtor.com reports that cities like Tampa, Phoenix, and Austin have seen huge rent increases in just a few years. These were once considered affordable cities. Now, they’re struggling to keep up with the sudden growth.

Investors Are Buying Up Rentals

Another thing happening behind the scenes: big investment companies are buying homes to rent them out. In some places, this pushes up prices even more. When regular families try to rent or buy, they’re competing with companies that have more money and resources.

How Affects Real People

This rent crisis isn’t just about numbers. It affects everyday life.

The Harvard Joint Center for Housing Studies says over 21 million renters in the U.S. spend more than 30% of their income on rent. That’s what experts call “cost-burdened.” For some, it’s even more than 50%.

When you spend that much on rent, there’s not much left for other things—like food, gas, child care, or savings. Emergencies become harder to handle. And dreams like buying a home or going back to school feel out of reach.

Families are also being pushed out of neighborhoods they’ve lived in for years. This is called displacement, and it’s common in cities where rent is rising fast. Long-time residents are priced out

as wealthier renters move in.

U.S. cities where rent has increased the most

U.S. cities where rent has increased the most

What Can Be Done?

Build More Housing

Some experts believe the best fix is to build more. Edward Pinto from the American Enterprise Institute says that cities should allow more apartment buildings and fewer rules that block construction. If we build more places to live, he says, prices will eventually come down.

This approach focuses on supply and demand. If there are more homes to go around, there’s less competition. And when there’s less competition, prices drop.

Help for Renters

Others say the government needs to step in now. Diane Yentel, president of the National Low Income Housing Coalition, believes renters need more help today. She supports ideas like:

  • Expanding assistance programs

  • Offering more housing vouchers

  • Placing caps on how much rent can go up in certain areas

These policies are aimed at protecting low-income citizens, who are most at risk of losing their homes when the price goes up fast.

City-Level Solutions

Some cities are trying their own ideas. For example:

  • Portland, Oregon passed a rule that requires landlords to pay moving costs for renters if rent goes up too much.

  • Minneapolis changed zoning laws to allow more duplexes and triplexes, which helps add housing.

  • New York City offers rent-stabilized apartments, where rent can only increase by a set amount each year.

These local solutions may not work everywhere, but they show that change is possible.

What Happens Next?

Probably going to stay high for a while. Building more homes takes time. Changing policies isn’t quick, either. But people are paying attention, and more cities are trying new ideas.

In the long run, the country will need a mix of solutions—more building, more help for renters, and smarter planning. If nothing changes, rent will keep rising. And more people will be stuck in a cycle they can’t break.

  • March 25, 2025